Case Study | Lifeskills & Lifestyle @ PA

The Lifeskills & Lifestyle division (2LD) of the People's Assoication is responsible for the marketing of a whole host of activities central to the People's Assocation. This includes ongoings at the Community Clubs as well as the annual Chingay Parade of DreamS - one of Asia's grandest street parties.

Hurricadia relationship with 2LD has spanned more than 2 years, within that time we have designed Electronic Direct Mailers (EDMs), the 2LD Corporate website, and various promotional microsites. Hurricadia is also responsible for the active e-mail campaigning on 2LD's behalf.